When people choose to read print materials, they are a different audience than those who see a random Google ad. They have chosen to consume the materials in front of them and therefore are a much more absorbent audience. At Kirsch Communications, we know print advertising is still a very effective way to reach certain demographics and can enhance a media mix if bought properly and strategically.
If you know your audience likes to read, print is a great addition to your campaign!
“Between 50 – 60% of Canadians read newspaper content every day, with print continuing to be the primary source.”
